Direct Response Television (DRTV)

DRTV and the Infomercial Industry

The Unbanked Consumer will Buy if they can Pay with Cash.

While 1 in 4 adults have made a DRTV purchase, 24% of adults can't because they don't have a debit or credit card.  Over $100 billion in consumer products sold in the United States are via infomercials, annually. How would your sales increase if you offered your customers the ability to pay with cash?

Contact a Pay Cash Now account manager to discuss how we can implement a Trial Campaign that will allow you to validate the capabilities of the  Network.


Key Benefits of the  Network

  • Access to 60 million Additional Customers who don't have debit or credit cards
  • Zero credit card chargebacks
  • Zero chance of credit card fraud
  • Funds are 100% guaranteed at time of payment
  • Fewer returns
  • Very Low interchange fee

 

How the DTRV Payment Process Works

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